I’m interested in the trend of decoupling going on in the world of TV and film production companies. It’s the world that I used to live in so it’s close to my heart. Decoupling refers to the process of reducing costs to the client by outsourcing some of the work to freelancers or external services, [...]

I’m hoping to see a few of you at MacWorld 2010 where I’ll be speaking next year. I love San Fransisco so will be taking a little extra time out to hang out with my old friends, Amacker and Nina at the Lucky 13 bar on Castro. I also hope to catch up with all [...]

Every now and then a piece of software comes along that changes your life. The first one for me was Cubase, I learned how to do music sequencing on an old Atari during my deejaying career in the late 80’s and early 90’s. Then there was Deluxe Paint, the first application that allowed me to [...]

by Angie Taylor, Creative Director (Europe) - Gridiron Software
I’ve just been preparing my demo’s for Photoshop World 2009 in Boston where I’ll be presenting Gridiron Software’s Flow in conjunction with Adobe Photoshop.
My all time favorite Photoshop book has to be ‘How to Cheat in Photoshop‘ by Steve Caplin. Steve has a unique style and makes [...]

by Angie Taylor - Creative Director (Europe), Gridiron Software
Well, I’ve just left Broadcast Video Forum 2009 after a successful launch event for our new software, Flow. And I must say I’m pretty exhausted, I don’t think I’ve ever talked so much in my life!
I’ve only been with the Gridiron Software for three months but already [...]

Creative Director > Gridiron Software
Software features can dominate our designs, the design becomes prevalent to such an extent that it takes precedent over the designer. We’ve all heard an ad or feature described this way; ‘y’know, the one with the puppet tool and the new 3D text animators’.
Isn’t it about time that we escaped from [...]

Creative Director > Gridiron Software
With desktop software being so accessible it means that a growing number of jobbing designers are self-taught. In many cases they are great at design but lacking in areas such as project management and development.
We have all experienced situations where our work gets challenging so we distract ourselves and procrastinate by [...]

Creative Director > Gridiron Software
After working as a freelance animator/ designer for thirteen years I’ve seen lots of changes occur. Resources get tighter so, as a result, designers are put under increasing amounts of pressure to deliver under impossible conditions; tight deadlines, low budgets and ever-increasing expectations.
This is due in part to the advertising done [...]